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| Monday - Friday from 9.00 a.m - 12.00 a.m and from 1.00 pm - 5.00 pm - GMT Time - Phone: 0049-7082-93060. If you can´t get us on the phone please send a e-mail to info@stowa.com and we will answer ASAP. |
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Welcome to the new STOWA International Online Shop, where our watches and straps are available for purchase at net price (without German VAT), exclusively for non-EU customers. If you live in a country that's part of European Union, please visit our
European Online Shop.
The history of STOWA
The story of STOWA begins with Walter Storz.
In 1927, he decided to branch out from his father's large watch factory in Hornberg/Kinzigtal, Germany, and establish his own company.
The name he chose for his new company was taken from his own name: S-T-O being the first letters of his surname, and W-A being the first letters of his first name. It goes without saying that Walter Storz's talent for arranging things beautifully extended well beyond letters.
Encouraged by the success of STOWA, Walter Stowa enlarged the scope of his business in 1935 and began manufacturing his watches in a small rented space located in Pforzheim, Germany.
In 1938, STOWA was successful enough that he built his own factory.
In just eleven years, STOWA had made for itself a global reputation as the maker of quality timepieces.
On February 23, 1945, the STOWA factory was destroyed.
Undeterred, Walter Storz promptly began construction on another factory. While construction was under way, he moved his company to Rheinfelden, Germany, where he continued to manufacture his watches. Among other design inventions, STOWA created shock protection (RUFA), which is still used in many PUW and Durowe watch movements today.
After WWII, when construction of the new factory in Pforzheim was complete, Walter Storz kept both factories open, which exponentially increased watch production. Exports rose almost 50%, and STOWA watches were distributed to nearly 80 countries worldwide.
In the early 1960s, Walter Storz's son, Werner, joined STOWA.
Werner Storz's primary responsibility was to relieve his father of the strenuous overseas trips. For three decades, Werner Storz successfully managed STOWA, until he found a successor in Jörg Schauer, whose philosophy was in keeping with the intentions of the Storz family. Since taking over, Jörg Schauer has continued the uninterrupted manufacture of STOWA watches..
STOWA is still making watch history today.
Our 2007 collection includes the Antea line, the Airman line, the Marine line, the Sport Watch line, and the Exima line.
To see and learn about watches from our history, visit the STOWA Museum on this website.
To read what collectors, critics and fans around the world have to say about STOWA, please visit the STOWA Forum by clicking here.
Forum.
Your STOWA Team. |
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| ANTEA |
Rooted in time, yet timeless.
In the 1930s, STOWA designed a number of watches based on the vocabulary of the Bauhaus movement (1919-1933). The hallmark design elements were a minimalist dial, Art Deco typography and simple casings with beveled edges. The radically simple designs remain relevant today and resonate in our new Antea line. |
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| AIRMAN |
The STOWA Airman is a watch with a famous historical background.
During the 1940s, only five companies made the original pilot watches: IWC, A. Lange & Söhne, Laco, Wempe and STOWA. |
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| MARINE |
Inspired by the observation watches once used on navy ships.
Used to time navigational maneuvers and coordinate with observation points, the accuracy and legibility of an observation watch were crucial. With its white dial and blued hands, the STOWA Marine series captures the classic essence and subtle beauty of the observation watch. |
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| SPORTWATCHES |
Made for action.
STOWA started making sport watches in 1963. 40 years later, we make some of the most versatile and rugged sport watches available. |
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| EXIMA |
Understated elegance.
When designing the Exima, Jörg Schauer looked to STOWA's history of elegant watches. Rather than creating an homage to any one particular watch, he quoted various details from a variety of watches. The result is the Exima, a dress watch that looks just as good with jeans as it does a suit. |
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| STRAPS |
Straps in leather or stainless steel.
High quality STOWA originalstraps.Also useful for all other watches. 18 mm , 20 mm and 22 mm size. |
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